Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.
We are entering "high season" from Caborca, Mexico, loading from San Luis, Arizona. Markets have been high and supplies continue to be tight. Sizing is primarily standard and large with very few jumbos available. Deals can be had on small asparagus.
There is still no relief coming from either Mexico or Florida. Current conditions remain extremely short, and we do not anticipate any improvement in the short term. Based on current field performance and weather impacts, we expect these challenging conditions to persist through mid-April. Georgia typically begins its season around May 20–25th, which means that true market normalcy is unlikely until late May, when new spring acreage comes online and supply begins to stabilize.
Broccoli volume continues to improve as the weather improves in multiple parts of the U.S. and Mexico. Quality is also improving with the warmer weather.
St. Patrick’s Day push is upon us. Supply out of the Southeast is limited due to the freezing weather the region has experienced. Texas has good quality and supply. This is the where to go for product. There are deals to be had. Easter is on horizon - start planning with Robinson Fresh soon!
The celery market remains firm but stable, with moderate to light availability reported across both California and Florida growing regions. Harvesting is consistent across all sizes; however, overall supplies are not heavy enough to drive pricing lower. Mexican celery imports continue to provide supplemental coverage, particularly for value added programs, but volumes remain controlled and insufficient to ease overall market firmness. Elevated pricing on value added items such as sticks and hearts persists due to tighter raw product availability and higher processing costs, with these levels expected to continue through at least this week. Quality remains generally good, with only minor seeder issues reported on some larger sizes, and shelf life continues to outperform leaf lettuce. The near-term outlook calls for steady to firm market conditions with limited relief anticipated.
Mexico supplies took a complete turn last week, with volume tightening significantly—and conditions remain short this week as well. Domestic markets in Mexico continue to be very active, which is keeping a substantial portion of product from crossing into the U.S. Newer fields have not yet produced the anticipated volume, and the northern region of Hermosillo is still not fully ready to begin its spring crop. Adding to the challenge, the Honduran season is winding down next week, and Florida remains about a month away from meaningful harvest. Given these combined pressures, March is expected to remain extremely active, with limited availability and elevated markets. We advise avoiding or delaying promotions until supplies stabilize.
Collard and kale are in good supply and volume out of the Southeast. Both have done well through all of the cold snaps. Mustard and turnip are seeing some good regrowth. Quality on those is good as well. Supply is a bit limited. Easter is on horizon. We anticipate great supply and availability for the holiday! Talk to your Robinson Fresh account manager to plan your needs!
The leaf lettuce market continues to strengthen this week, led by romaine, with the most significant price pressure on hearts and value-added items. Supplies out of Arizona are tightening, with volumes trending slightly below last year, supporting firmer market conditions. Warm growing temperatures are creating quality challenges across all leaf items, including tip and fringe burn and pink ribbing, which are limiting yields and shortening shelf life. Romaine hearts are increasingly snug, and romaine remains the only leaf item experiencing notable price escalation. Mexican imports remain active but are primarily supplementing demand rather than relieving overall market pressure, as similar heat related issues are present in some growing regions. Pricing is expected to remain firm in the near term until weather conditions improve or yields recover.
Squash supplies remain extremely tight as Mexico continues to struggle with disease pressure and declining yields from older fields. The northern region of Hermosillo is expected to begin production within the next 10 days; however, until that ramp up occurs, we anticipate squash markets will remain very active.
Florida production also remains below normal, and last week’s low temperatures are expected to further suppress yields in the near term.
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As we enter March, the crop continues to get smaller. The latest storage report is showing that storage inventories are lower on many varieties for this time of year than the same time last year. As a result, we are seeing a rising market on many varieties, sizes, and packs, and this trend is expected to continue for the next couple of months. The most significant item that is down this year is the Gala apples. The latest report shows the crop is down over 20% from last year. This item has really tightened up in the last month, and prices are very high for this part of the season. Expect Gala availability and pricing to continue to rise as we progress through this month as there is no relief in sight. The other top variety that is short this season is the popular Honeycrisp variety. The Honeycrisp crop was down over last year and has become even tighter over the last month because of strong sales as well as low pack-outs. Overall, we are left with a smaller crop than expected and rising prices. With that said, we still have apples to sell and select promotional opportunities on some of the varieties. Import apples will also give us some relief as we get into April. Although we don’t expect the import crop to lower prices, we are hoping that it stabilizes prices a little.
Texas is the primary shipping location for Mexican avocados. The Mexican supply is about 98% of the total supply. All sizes are available with 70/84s being somewhat limited. Markets are mostly stable and quality is good.
Blueberries
Peruvian volumes continue to decline as the season winds down. Mexico supply remains steady, though availability is tighter on larger pack styles. We anticipate potential supply interruptions in the coming weeks as the import season wraps up, combined with crop losses in Florida due to freeze impacts. Domestic availability is expected to remain limited due to cooler temperatures across key growing regions.
Blackberries
Mexico supplies remain steady, though minor volume losses are occurring due to quality-related reductions, including increased red cell presence. California supply remains very limited, with volumes tracking below forecast due to recent rainfall. As the Mexico strawberry season concludes, we expect transfers into California to begin.
Steady harvest out of both Guatemala and Honduras on cantaloupes. Most growers are coming out of their peaks and starting to go into some recuts, so we are seeing a slight shift on sizing with less jumbo 9s and more 9s and heavy to 12s this week. Growers are having a good season on both quality and yields. No potential supply interruptions expected.
Oranges
Lemons
Grapefruit
Mandarins
The U.S. grape market is holding steady heading into March as Peru’s shipments drop below 1 million cartons a week and Chile’s move to newer varieties shifts harvest timing a bit. Promotions should stay solid through March, but heavier shipments from Chile, Brazil, and Mexico could start putting some pressure on prices in April and May.
Offshore honeydew arrivals remain very light into all ports. Growers have had some quality issues, but many are breaking into new fields so we should see improvement. Offshore yields have not been great this season. Mexican honeydews are available in Nogales and have shown good quality and better supplies than offshore. Volume is slightly lighter this week than the past two weeks.
Region: Veracruz, Mexico
Weather Update:
Martínez de la Torre is expected to warm significantly, with temperatures ranging from approximately 54°F (overnight low) to 86°F (daytime high). Light rain is possible early in the window, followed by mostly dry conditions through March 1st; rain chances remain low overall (generally ~3–11% on the extended outlook).
Market Intel:
The market is changing rapidly so please contact the lime team for more information regarding pricing.
Sizing Profile:
Peak sizes 175/150/230 and size distribution: 110-8%, 150-20%, 175-25%, 200-15%, 230-20%, and 250-12%.
Quality:
Stable quality and strong program coverage, with manageable defect levels and a balanced size curve are expected to remain consistent over the next two weeks. Current defects include blanching (6%), oil spots (5%), scarring (3%), and skin breakdown (2%), with 83% of fruit reported in generally good condition. The size mix is centered on 175s (25%), followed by 150s (20%) and 230s (20%).
Looking Ahead:
Forecasts for March remain highly positive. Trees are carrying smaller fruit that will be harvest-ready during March, with good color and overall condition to support our programs. Diverse harvest locations across the state and strong grower partnerships will help keep supply consistent. The outlook for mid-March remains positive. Fruit is anticipated to be harvest-ready during March and April, supporting program requirements and helping sustain stable operations.
We are entering week 10 and we will see more availability on Red Mangos from Mexico this week, with the majority of supply coming from Oaxaca/Chiapas. Michoacan is starting with Hadens but most of that supply is going toward the Tree Ripe Haden program. Tommys will start shipping within the first two weeks of March. Honeys are available from both Michoacan and Oaxaca. Peru continues to ship the last of the containers in the next two weeks before that season comes to an end.
SUPPLY MEETING DEMAND FOR PAPAYA IN THE USA MARKET.
Supply conditions have improved at the farms with just enough supply to service demand. Slightly more volume arriving this week versus last week with growers seeing stable yields and less quality issues. Internal Mexican market remains strong and will keep the overall availability of fruit being exported just right out of Mexico. Supply for at least the next two weeks for papaya production is expected to be stable as weather affects fruit sizing and harvest conditions. Prices point higher in the .S. market and should be stable through March.
Inventories are showing less availability to offer.
Majority of sizes are between 6–12s with some surplus fruit.
Quality is reported as good with shorter shell life, stem issues, and lower color.
Color 25%- 50% / 12-14 brix at point of shipping. Ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook: Forecast has conditions for less supply for the next two weeks.
Market Intel: Enough supply to service demand.
We are now shipping pears from Oregon and Washington State, where we are loading Bosc, Anjou pears, and red pears. Overall, we have a fantastic pear crop and will have lots of fruit to promote at good prices all season. The Anjou and Red pears are projected to be year-round this year and will be promotable through at least June. The Bartletts are wrapping up out of the Northwest and there are now new-crop imported Bartletts from Argentina that are available on the East Coast. Pricing and quality are both attractive on this variety and I expect them to remain promotable for the next several months. Overall, the pear category will be very promotable the next several months.
Supply Meeting Demand in U.S. Market.
Watermelon supplies are steady out of Southern Mexico shipping out of Edinburg, Texas, and Nogales, Arizona. Northern Mexico will start around the first week in April. We are shipping from Yucatan, Mexico, out east. The cooler weather has delayed the Florida corp; Florida will start at the end of March with light production. Florida will have better production the middle of April.
We are now shipping new-crop organic Gala, Honeycrisp, Cosmic Crisp, Fuji, Granny Smith, and Pink Lady apples. Overall, the organic apple crop is mirroring the conventional crop on both quality and size. The tightest varieties are the organic Gala and the organic Honeycrisp. The most promotable varieties this season look to be the organic Fuji and the organic Pink Lady. Recently, the markets have been tightening on most varieties, and prices have been increasing as a result. Expect this trend to continue over the next couple of months. We expect to have supplies into the summer on most varieties this season.
Once again, the weather has turned on a dime in California, and the organic citrus market is going to turn fast. Now that those rains that hit us have passed, the weather warmed up. As expected, the size profiles increased in size, and we are seeing very little if any 113s or 138s available. The next issue we are seeing now is puff and crease along with hollow heart in the navels. It is said that there is going to be about a 60% loss in supply due to these issues and navels could finish in the next three weeks. Lemons and grapefruit have not been hurt like the navels, but supply has tightened and markets have firmed up.
Now that we have seen what the weather did to the crops in the Southeast, the organic dry vegetable market has become limited. Mexico is the main supply now and markets have jumped in pricing. Some items are still available, but some are very hard to come by. With that said, pre-books are really recommended now.
There is very good supply currently on organic onions. Washington, California, and other regional supplies are in full swing. The red market is continuing to hold up in pricing as supply is good but not over-supplied. Yellow onions are over-supplied, and the market is depressed. Yellow onions would be ideal for promotions right now. White onions are steady on pricing and supply. We will start to see some changes by the end of March. Supply is still solid, but we will see some price changes over the next few weeks.
We have a good organic pear crop out of the Northwest this year and are currently shipping organic Bosc and organic Anjou pears. The overall crop on all pears looks very good this year and we will have lots of fruit to promote well into spring.
Supply Regions: Organic potatoes are currently shipping from Washington, Oregon, and Colorado.
Availability: There is plenty of supply across all varieties (russet, red, yellow, fingerling, etc.). No expected interruptions right now. By the end March, we will start to see some issues with quality if they are not graded out well. By April, we will see certain varieties start to dry up until California new crop starts.
We have officially finished our hard squash program out of Hollister for the season. We will be back into new crop in late April. For now, you can find hard squash in most varieties in Nogales. We will also start to see some new crop out of the Central Valley of California by late April or early May.
Now that we are in the new year, the sweet potato market should start to change a little. Shippers will check all their inventory for the rest of the season and will adjust the market according to their supply of each variety and sizing. The quality of what is left is still outstanding and should hold in storage for the next few months. If you are looking for a promotional item, sweet potatoes would be great!
Northeast United States
The Northeast states have seen a decent rebound back to "normalcy" in the past couple of weeks with freight being increasingly prebooked and day-of freight decreasing overall every day. Expect this to keep continuing barring any other major weather impacts this winter. The Southeast is back to regular seasonality after the floral push out of that area with a soft market expected until the produce season is ready to kick off. Initial reports are that the cold weather in Florida and Georgia a few weeks ago has affected the product and actually killed a decent amount of it, forcing replanting. Expectations right now are that the produce rush is going to be about a month late with middle to late April being the expected kick-off point compared to a typical middle to late March start time.
West Coast United States
West Coast conditions largely followed historical trends. Increased capacity returned to most California regions, which helped bring costs down from January levels. Early in the month, winter weather in the Midwest and Eastern parts of the country briefly disrupted flows as equipment struggled to return to California, but the network has largely normalized over the past two weeks. Even traditionally tighter regions such as Arizona and the Pacific Northwest have begun to soften. As we enter the final month of Q1, we expect California capacity to continue increasing, driving further cost reductions both within intra California lanes and outbound long-haul corridors. Pacific Northwest and Arizona should also ease, though likely at a slower pace; maintaining adequate lead times will support coverage, especially with ongoing winter impacts in the Pacific Northwest. Notably, an avalanche in Reno, Nevada, caused disruptions during the third week of February. Looking ahead into March, we expect growing regions to begin ramping up toward late March and early April.
GLOBAL UPDATES
OCEAN TRENDS - Global Ocean shipping has stabilized in some areas, but capacity pressure remains significant on South America–U.S. trade lanes. Freight rates have eased slightly, yet schedule reliability continues to lag due to persistent operational constraints. Reefer demand from Chile and Peru remains elevated, and vessels on west coast South America rotations continue to operate at 95–100% utilization. Seasonal weather disruptions in Southern Chile have continued into early 2026, causing occasional port omissions and contributing to inconsistent transit times. These conditions are expected to persist through Q1 2026.
TARIFF IMPACTS - The tariff landscape shifted sharply in early 2026. In February, the U.S. Supreme Court invalidated tariffs imposed under the International Emergency Economic Powers Act (IEEPA), briefly eliminating a wide range of duties—including those affecting fresh produce. However, the administration quickly reinstated broad import tariffs under Section 122 of the Trade Act. This has reintroduced cost volatility for importers and exporters, particularly those who had anticipated a return to stable duty-free access.
DEMURRAGE/DETENTION CHARGES - Despite modest improvements in vessel reliability, U.S. port congestion and inspection delays remain persistent, especially at high volume gateways. Truck availability continues to fluctuate, and free time windows at terminals remain tight. Demurrage and detention (D&D) charges continue to accumulate quickly when cargo is delayed. A 2026 court ruling removed one portion of the FMC’s D&D billing rule, but most protections remain intact, leaving shippers with limited recourse when delays occur.
REGULATORY & COMPLIANCE LANDSCAPE - Regulatory enforcement is tightening across multiple markets. In the U.S., increased scrutiny around food safety documentation, country of origin labeling, and residue compliance has contributed to longer inspection times for fresh produce imports. At the same time, traceability requirements continue to expand globally, with retailers and foodservice customers increasingly requesting lot level visibility beyond minimum regulatory thresholds. These developments add complexity and potentially delay risk if documentation is incomplete or inconsistent.
ISPM-15 WOOD PACKAGING PROTOCOLS (UPDATED 2026) - Global enforcement of ISPM 15 has tightened further. The temporary suspension of the hyphen requirement in the IPPC mark ended on December 31, 2025, and full enforcement resumed on January 1, 2026, with no grace period. All wood packaging materials (WPM)—including pallets, crates, and dunnage—must now display fully compliant markings, including the reinstated hyphen separating the country code and producer code. Non compliant WPM may be subject to holds, penalties, re export, or re conditioning.
For more global freight insights, please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/)
Floral is back to normal after Valentine’s Day. Availability is good out of both growing regions, Colombia and Ecuador. Air cargo is also back to optimal conditions.