Freshspective

Tuesday, August 5, 2025 | Issue 175

Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.

Conventional Vegetables

Asparagus . Bell Peppers . Broccoli . Cabbage . Celery . Cucumbers . Greens . Leaf Lettuce . Potatoes . Squash . Sweet Corn

 

Asparagus

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🌱 Asparagus Market Update

The market in Miami is currently high and tight. Production in Mexico has dropped significantly due to heavy rains—potentially creating a supply gap until October.

📉 Supply Outlook

Peru is also seeing lower-than-expected volume as cooler temperatures have impacted field yields. If low temperatures persist, August will remain tight in supply. Despite these challenges, we expect to continue having steady volume available.

📦 Planning Ahead

Now is the time to start conversations around October & November volume pulls, especially as we prepare for the Thanksgiving season. We’re ready to partner on tailored programs to meet your needs.

🤍 Green & White Asparagus Programs

Ask us about upcoming opportunities for both Green and White Asparagus. Leverage our Value-Added line to consolidate and streamline your programs.

📞 Connect with your Category SME to explore custom solutions.

 

Bell Peppers

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The Michigan season is quickly approaching its starting date.  We expect to have the first harvesting later this week, so this will bring relief to the current pepper situation.  As long as normal weather conditions continue to be present in Michigan , we expect steady supplies in the upcoming weeks.  New Jersey will start to produce more volume as long as the rains stay away.  We are not out of the woods, but in much better shape than last week. 

 

Broccoli

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Broccoli supplies remain tight across all regions. However, pricing has leveled off and is expected to remain steady through next week as cooler weather supports improved yields.

 

Cabbage

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Cabbage markets remain steady this week with consistent volume from California and the Midwest. Green cabbage is showing strong quality while red is slightly tighter on volume but also showing good quality. 



Celery markets are stable this week with solid availability from California and Mexico. Quality is good. Salinas and Oxnard are producing consistent volume. Weather conditions have been favorable with warm days and cooler nights. Demand is moderate, and pricing remains flat with no major shifts expected in the short term. MX is also seeing good volume crossing through to McAllen. Please reach out to your Robinson Fresh representative for updates and information regarding availability and promotions.

Cucumbers

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Michigan is coming into some volume as more plantings are starting to be harvested.  New York, Pennsylvania, and Ohio are also starting to get into some volume. Weather permitting, we expect consistent supply across all regions.          

 

Greens

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Greens have steady supply this week with good quality across most varieties. Collard and kale are seeing the best quality. Mustard and turnip are slightly less available. The Midwest is seeing great growing conditions, while the Southeast has seen some isolated storms that delayed harvest. 

 

Leaf Lettuce

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Iceberg lettuce supplies remain tight this week but is expected to improve over the next two weeks out of Salinas and Santa Maria. Romaine, red and green leaf supplies are moderate this week with quality reports showing good overall quality. The weather forecast calls for cooler temperatures early this week into next week. The primary shipping points are Salinas and Santa Maria. Please reach out to your Robinson Fresh representative for more details.

 

Potatoes

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North Carolina has finished with reds and yellows, but Virginia and Delaware are going strong.  Quality is good with pricing holding steady. Idaho will begin harvesting new crop russets in the next week or two.  There are still ample supplies of storage product left.  Once harvest begins, we will likely see two-tiered pricing with the growers asking more for the fresh product.  


Squash

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Unfortunately, Mother Nature continues to hit certain local regions.   Ohio, Indiana, Maryland, and Virginia are some of the regions that received rain over the weekend.   The combination of rain and heat is never a good scenario, since it can lead to bacterial infestation.  Michigan is having good yields due to normal growing conditions, which is great news for us.        

 

Sweet Corn

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Corn remains in a tight position this week. Midwest harvests are underway but slowed by recent rains and heat stress, which have impacted ear fill and tip quality. Pricing continues to be elevated. 

 

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Insights to Action

Get the latest insights in retail activations and commodity trends!

Conventional Fruits

Apples . Avocados . Bush Berries . Cantaloupe . Citrus . Grapes . Honeydew . Limes . Mangos . Papaya . Pears . Pineapple . Strawberries . Watermelon

Apples

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Harvesting of the first apple variety from Washington’s new crop has begun, with Gala apples currently being picked in limited quantities. The full harvest is expected to continue through November, and early forecasts indicate a strong crop across all growing regions. Gala apples are the first to be harvested, followed by Honeycrisp.

Currently, most available apples are from last year’s crop, with good supplies across several varieties for August. However, some varieties remain limited, including Honeycrisp, Cosmic Crisp, Golden Delicious, and Fuji. Honeycrisp is expected to remain in short supply until the new crop becomes available in late August.

Promotable varieties for the coming month include Gala, Pink Lady, and Red Delicious. Overall, apple availability remains solid, supporting continued promotional opportunities throughout August.


Avocados

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Primary shipping locations are Mexico, California, Peru, and Colombia. Supplies are good and steady. Offshore from Peru will continue into September. Markets may strengthen as Mexico increases market share. Quality is good from Mexico as the new crop continues to expand. Negra (old crop) is almost finished. Large sizes from Mexico are somewhat tight.

 

Bush Berries

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Blueberries – Spread in the market depending on load location/grower/quality

  • PNW – We are past peak and starting to see a seasonal decline on pricing and quality out of Oregon. Washington Still has about 3 weeks left of good harvestable quality.
  • BC – Volumes have been decreasing weekly. Rain is forecasted this week and temps are a bit on the cooler side
  • MI – No rain forecasted this week. Fruit looks good, not the biggest in size though. By next week growers will decide about volumes they want to store for month of September allocations
  • PERU – Small volume has been put on containers. Jumbos and Sekoya variety are US bound, some organics.
  • Organics – Have out of PNW for another 3 weeks, we are past peak. We have seen small container volume of Peruvian organics hitting the East Coast

Raspberries – Stable supply

  • CMEX – Finished
  • CA – Steady production out of CA and will continue until mid to late August before transitioning back down to Baja

Blackberries – Market trending up with less supply coming out of the Southeast and low CA volume

  • CMEX – Extremely light crossings. Mostly 6oz
  • CA – Very limited supplies this week; we are seeing red cell and quality issues from the small amounts coming out of CA. We hope to see better supplies Mid-August with the PNW starting up.
  • GA/NC – Growers will finish this week

 

 

Cantaloupe

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Cantaloupe production out the central valley of California is at its peak and showing some of the highest brix and best quality this year. There is good supply, and this is a great time to promote. All sizing available with heavier production towards Jumbo 9ct and 9ct. 

 

Citrus

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Oranges

  • California Valencias: Demand on smaller fruit, 88/113/138ct, has started to pick up due back-to-school pulls. These sizes are becoming more limited. Overall quality is good and Brix levels remain strong, ranging from 12 to 14.
  • Import Navels: Chilean and South African are available with supply meeting demand. Early South African fruit is trending small to medium in size, with Chilean fruit leaning more medium to large sizing. Quality is solid with sugar levels in the 11–13 Brix range. Supplies may become more limited in the next 3-4 weeks as imposed tariff increases on South African exports take effect this week.
  • Import Caras: South Africa and Chilean Caras are available with good quality. Similar to navels, Chilean fruit is trending medium to large, while South African fruit is trending small to medium. Overall volume from Chile is anticipated to be plentiful this summer.

Lemons

  • California: Supplies are limited to fancy grade and larger sizes (95s and larger), and the overall market is very tight. Choice grade and smaller sizes are more readily available.
  • Offshore Imports: Argentinian fruit should continue to arrive through early September, ending the season earlier than usual. Sizing skews larger (95/115 counts), with good quality out of Argentina. Chilean product is also available, heavier to a smaller size profile, 165/200ct. Many growers are moving their fruit to more attractive global markets over the US to capitalize on their returns. Expect to continue to see limited availability and active markets throughout the end of the summer and into the fall months.
  • Mexico: Overall crop is yielding more choice than fancy grade fruit. Supplies on 75-165ct are very limited.

Grapefruit

  • California: Central Valley Star Ruby season expected to phase out by mid August with growers transitioning to the Marsh Ruby varietal. 
  • Imports:  Chile and South Africa are available with more limited availability on smaller sizes, 45-55ct. Fruit is reported to be clean with good quality.

Mandarins

  • Imports: Seeing good supplies on fruit from Peru, Chile, Uruguay and South Africa. Clementines, Clemenvillas are available along with Tangos and Murcotts. Product is good, with plentiful supply. 
 

Grapes

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Coolers are nearing full capacity as crews have been working six to seven 8-hour days. Growing conditions have been excellent, with warm days and cool nights enhancing red seedless coloration and boosting sugar levels in green varieties. These factors are pushing growers to harvest quickly or risk losing fruit. While some varieties store better on the vine than in coolers, this strategy will only delay the inevitable for a few weeks.

 

Honeydew

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Strong honeydew production out of the central valley of California with a good mix of all sizes available and exceptional quality with high brix. Favorable growing temperatures over the past 3 months with no major heat waves is yielding a great crop this season. 

 

Limes

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Region: Veracruz, Mexico

Weather Update:

The weather forecast for this week indicates that light rain will persist for the next couple of days. Expect high humidity, with temperatures ranging between 71°F and 94°F

Market Intel:

The demand for limes has been steady. The market for mid-size limes is between $18-$20.

Sizing Profile:

Peak sizes 175/200/230

Size distribution: 110-3%, 150-15%, 175-30%, 200-27%, 230-18%, 250-7%

Quality:  

The first dew days of August had light rain. This allows the quality, hydration and conservation of the fruit to be maintained and we achieve progress in the processes despite volume going down. We estimate that this same trend will continue over the next few weeks, however we have identified some good areas.

 

Looking Ahead:

As we enter August, a reduction in harvest volume is anticipated; however, we expect improved fruit yield, supported by exceptional quality thanks to the moisture retained in the foliage and soil following recent rainfall. Additionally, with residual volumes from the July crop still being harvested, we are confident in our ability to meet all established commitments with consistency and excellence.

 

Although the drought affected the bloom back in May, recent rains are helping the early development of the new crop. This could result in smaller and medium-sized fruit, of very good quality. Thanks to the support of our growing network, we remain confident in our ability to fulfill orders in a stable and timely manner.

 

Mangos

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As we enter week 32, we’re seeing the final volumes of Southern Sinaloa fruit being unloaded. Prices for this fruit are currently ranging between $3.75 and $4.00, though quality remains inconsistent. Much of the fruit exhibits external issues such as scarring, heavy lenticel spotting, and hot water burn. The exact volume remaining in the market is uncertain. Shippers are now transitioning to Los Mochis, with packing underway for Week 32 arrivals. The focus remains on Kent mangos for now, but this weekend will mark the final harvest of this variety. This week, we will begin transitioning to Keitt mangos. With this shift, we expect a significant change in size profile, with peak sizes in the 6/7 range, followed by 5/4s, and a smaller amount of 8/9s.

 

Papaya

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SUPPLY JUST MEETING DEMAND FOR PAPAYA IN THE U.S.A. MARKET.
Supply conditions remain stable with just enough supply to service demand. Growers expect less supply in the upcoming weeks due to a combination of weather damage, strong internal market and much lower yields which keeps the overall availability of fruit being exported lower to the USA out of MEXICO. Tight supply will remain for at least the next two weeks for papaya production. Contracts are being serviced with very little extra fruit available to offer. Prices are higher in the US market and should increase as we go into August. 

Inventories showing LITTLE availability to offer. 
Majority of sizes between 6s – 12s with LESS Surplus FRUIT
Quality is reported as Good with some shorter shell life and some stem issues due to extra humidity at the fields.
Color 25%- 50% / 12-14 brix at point of shipping, Ideal temp for Imperial Papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook:  Forecast has conditions as with less supply for the next two weeks.
Market Intel:  Just Enough supply to service demand with prices trending at or above $28.00+ FOB in TX.

  

Pears

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We are now shipping a new crop California green Bartletts out of the Lodi region this week. The California crop will be an above-average crop this year, so we will have lots of fruit to sell. The crop has a good mix of all sizes but appears to be peaking at 100-count size fruit. California is also shipping new crop red Bartletts as well as light volumes of Bosc pears. Anjou pears are still available in light quantities out of both Washington and on imports loading on the East Coast. New Washington Bartletts are projected to start up sometime in the next couple of weeks, and their crop looks to be a very big crop as well. Plan for Bartlett pears to be in good supply and very promoted for the next several months. New crop Washington Bosc and Anjou are projected to start harvesting sometime in September. 

 

 

Pineapple

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Supply JUST meeting demand U.S.A. Market.

  • Growing region: MEXICO- There is still little to no volume out of Mexico crossing into the USA. Mexican growers continue to take advantage of the high internal markets and will ship some surplus to the U.S.A. as long as prices are attractive. Production is low with, and the sizing curve remains heavy on small count. Mexico volume will remain low during the summer months with expected improvement coming in Mid-September. Transportation out of Mexico is stable with good availability of trucks to service pineapple, no delays happening last week. COSTA RICA- Supply is stable with less surplus again this week vs last week on all sizes. Availability of fruit in the market is low with both 6s and 7s pulling a higher price this week. Supply conditions are expected to remain with lower volume as farms are now mostly out of the Natural flowering. Market reacted in July and is expected to move higher in August. Good quality fruit being exported to the U.S.A. and EU. Market is higher as pine demand increases with a lower supply. Very little surplus is expected for the next two weeks. 
  • Mexican fruit Quality is GOOD with low availability. COSTA RICA- Volume is lower AT PACKING. The USA market is stable on all counts. 

Forecast: Some surplus fruit being offered at USA shipping points by large Grower Shippers at this time. Market is higher vs last week.

 

  

Strawberries

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Santa Maria is finishing their spring crop and sending most fruit to the processors and freezers. The fall crop is just getting started and should see better volume in mid-August. The Salinas/Watsonville growing areas in California are currently in production, but the fruit is past its peak production period.  Fruit is small to average size with fairly good quality, although there have been some quality issues, including bruising and overripe.

Weather outlook:

  • Santa Maria, CA - the week of 8/4 is forecast to be mostly sunny.    Highs in the 70s and lows in the 50s.  The week of 8/11 is forecast to be mostly sunny.  Highs in the 70s, and lows in the 50s. 
  • Salinas/Watsonville, CA - the week of 8/4 is forecast for low clouds giving way to sun.  Highs in the 70s, and lows in the 50s.   The week of 8/11 is forecast to be mostly sunny.  Highs in the 70s and lows in the 50s.

 

 

Watermelon

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We have good supplies for seedless watermelons.  Out east we are shipping out of NC, IN and DE.  We have good supplies of all sizes. Out west we are shipping out of CA and WA.  August will be a great time to promote watermelons.  

Organic Fruits & Vegetables

Organic Apples . Organic Citrus . Organic Dry Vegetables . Organic Melons . Organic Onions . Organic Pears . Organic Potatoes . Organic Squash . Organic Sweet Potatoes

 

Organic Apples

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As we enter August, we still have organic apples available from last year’s crop. Supplies are good on organic Gala but many of the other varieties, like organic Honeys, organic Grannies and organic Fuji, are tight or finishing now. The good news is we have a new crop of organic apples that is starting out of Washington. The new crop of organic Galas will start harvesting this week and they will be followed by the organic Honeycrisp in early September. The new crop Grannies and Fujis will start up in mid to late September. Overall, we still have some organics to sell but we have a great crop on the trees to look forward to as we get closer to fall this year.

 

 

Organic Citrus

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The citrus market is very strong out of California right now.  There are not many shippers with oranges and lemons.  We still are going strong on grapefruit out of Riverside, California, as supply continues to go through August.  We should start to see oranges and lemons become available out of Mexico.  The plan is to start sometime in mid-August; when we start them, we will be shipping out of our Riverside warehouse with our grapefruit.

  

Organic Dry Vegetables

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We are seeing most of the dry vegetable items start to come out of San Diego.  The cucumber market is not strong and there are deals to be had.  Finding zucchini and yellow squash can be done, but not daily; there are some options out of the Central Valley but limited in variety. 

 

 

Organic Melons

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Organic minis have good supplies out of Patterson CA.  We have good supplies on mini 6ct and 8ct.  We will have supplies into October. 

 

Organic Onions

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California onions are going strong!  Supply and quality are very good.  Market is steady on pricing, and we don’t see that changing over the next couple of weeks.  We should start to see onions available out of Washington by the third week of August.  They will have red, yellow, and sweets available.  
We have started our shallots for the season at Tobias Farms.  We are packing them in 20-pound cartons and can pack a 4/5-pound carton as well.  We have plenty of red onions to load with them.  We pack 40-pound jumbo cartons and have 2- and 3-pound bags available as well.

 

 

Organic Pears

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We have limited supplies of organic Bartletts that are shipping out of California this week. Washington will start up in a couple of weeks with organic Bartletts as well; and their crop looks good, so we are expecting to have lots of fruit to sell. New crop organic Anjou are projected to get going sometime in late September this year out of Washington. The new crop is looking good this year, and we should have some good promotional opportunities are we get into late fall this year.

 

Organic Potatoes

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The California potato season will be coming to an end soon out of the Bakersfield area.  The weather is becoming very hot and will start to affect the potatoes.  Washington and Oregon potatoes will be starting up in August so we should not see a supply gap in potatoes.  Colorado potatoes will start in September as well if the weather continues to cooperate.   

 

Organic Squash

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Hard squash is in a transition period.  There is still supply coming up from Mexico but not as much as there had been.  Some supply coming out of California but limited in varieties.  You can find some butternut and spaghetti if needed.  We will be starting our Hollister program in late July or early August, depending on how the weather treats us.

 

Organic Sweet Potatoes

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California sweet potatoes are coming to an end.  We are down to the last couple of varieties of Beauregard and reds.  The market continues to get stronger as supply dries up.  We will not start to see white, purple, or Japanese available till the end of August.  Until then, pricing will continue to climb on what remains.

Transportation

East Coast United States

Produce volumes in the Southeast are currently coming off their seasonal peak, driven by strong Fourth of July demand. The highest shipping volumes are being recorded out of South Georgia and North Florida. Additionally, early harvests from farms in the Carolinas are beginning to contribute to overall regional output. Watermelon shipments are a major driver of activity, with C.H. Robinson moving approximately 450 loads weekly from the region.

The refrigerated freight market across Georgia has experienced significant capacity constraints, with load-to-truck ratios peaking at 30:1 or higher in rural areas of the state. Capacity tightness is being compounded by elevated freight volumes, making rate pressure the most significant challenge for shippers currently. According to data from Circana, produce sales have increased by 2.3% from the prior year. Georgia has seen a strong growing season this year, and the higher volumes have added strain to outbound capacity.

Market conditions are expected to shift quickly in the coming weeks, since the Fourth of July is behind us and produce and beverage seasons are starting to wind down to Labor Day. As South Georgia’s harvest wraps up, volumes will transition north into the Carolinas, where harvests will continue for roughly another month.

Central United States

The North Central and Great Lakes regions, leading into and immediately following the Fourth of July, observed some mild disruptions that impacted cost and coverage. These conditions were consistent with seasonal expectations and have stabilized since. Looking ahead, these geographies are expected to see steadily tightening conditions through August as produce season transitions into key areas such as southern and central Illinois, Indiana, and Michigan.

In the South-Central United States, market behavior has largely aligned with typical seasonality around the holiday period. Shipments with limited lead time or other challenging attributes faced elevated costs and coverage constraints. However, these pressures are expected to ease by mid-July, with quieter market conditions projected to continue through the remainder of the summer, barring any unforeseen disruptions ahead of the fourth quarter.

Western United States

Northern California is currently in the midst of peak produce season, with strong volumes of strawberries and mixed vegetables expected to continue throughout the summer months.

In Nogales, Arizona, increased shipments of watermelons and grapes are tightening capacity and driving up transportation costs. In the wake of the Fourth of July holiday, conditions began to improve, as harvest of these commodities began transitioning to other growing regions.

The Pacific Northwest is currently experiencing ample capacity. While minor disruptions are expected to continue in July due to the start of Washington’s cherry season, the main challenge in the region is elevated inbound transportation costs caused by limited outbound volume.

Overall, regional capacity across the western United States is expected to follow typical seasonal patterns in July, with rate relief occurring through most of the month.

 
 
 

GLOBAL UPDATES 

OCEAN CARRIER CONSOLIDATION - Fresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets.  They dictate and determine the marketability and viability of export markets for many fresh produce exporters.  Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure. 

 

TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases. 

 

DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination.  Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue into 2025. 

 

USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China. 
To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers. 

 

For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/

Floral

Walmart Summer Rose Promo has bolstered sales and volume during the otherwise slow summer season. No change in availability from Ecuador or Colombia.