Freshspective

Tuesday, September 16, 2025 | Issue 178

Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.

Conventional Vegetables

Asparagus . Bell Peppers . Broccoli . Cabbage . Celery . Cucumbers . Greens . Leaf Lettuce . Potatoes . Squash . Sweet Corn

 

Asparagus

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📈 Market & Projections
•The majority of product is coming from Peru right now.
•We expect volumes to increase over the next couple weeks which likely will push prices down slightly.

🤍 White Asparagus Program
Production has not yet started! However, now is a great time to discuss bundling green and white asparagus or pairing with value-added products.

 

Bell Peppers

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Peppers Steady.  Volume is still adequate even though cooler temperatures are settling in. We believe the cooler temperatures will provide a relief to the plants to produce a heartier and thicker-walled pod. Further outlook, Georgia is planning to start harvesting around the middle of October.

 

Broccoli

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The good news on the pepper front this week is the fact that Georgia is looking to start the first week of October.  We will see a small overlap between local production and Georgia.  Local seems to still be tracking to be done by early/middle of October. 

 

Cabbage

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Market remains volatile with light supply throughout much of the U.S. Cool weather and lack of rain have been contributing factors to the sizing issues we are seeing. Southeast growing regions are on track to have a good season beginning the end of October.



The industry overall has seen a decline in celery supplies. This has caused the market to react quickly. Demand has increased its overall pace as well. Salinas yields are at normal budgeted volumes and quality is solid despite market conditions.  


Cucumbers

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Local Georgia and North Carolina production is starting this week. We should see more volume by next week, so let us get behind and push the category! Looking to the future, Nogales season is looking to start by October 20th. 

 

Greens

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All varieties are in good shape for all local programs. Quality and supply are good with steady markets. Collard/kale are plentiful while turnip/mustard are in a bit lighter side. Programs in the Southeast are starting up with collard/kale; turnip/mustard are about 10 days behind. Expect the Southeast markets to be steady as their seasons begin.

 

Leaf Lettuce

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Majority of lettuce supplies are being shipped from the Salinas region at good sizing, weight, and overall condition.  The market is stable today and toward the weekend; however, harvest crews are being diligent, as supplies are looking to start slowing down.  Expect production gaps down the line. Romaine is in moderate supply with occasional signs of INSV which will likely continue from excessive warm weather. Expect prices to climb and remain active for a few weeks as demand challenges supply and quality issues.  Mexico is looking at better volume in early October for relief of transition. Please have conversations on lettuces to anticipate the gaps between Salinas/Yuma.

 

Potatoes

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Idaho continues to harvest high-quality russet potatoes and yields look good.  We are seeing a good distribution of sizing overall, but it can vary from lot to lot and shipper to shipper.  Markets are fairly stable, and we are looking for demand to increase as we move into the cooler months.  There are excellent supplies of reds and golds out of Minnesota and North Dakota.  Shippers are looking for reasonable offers to move volume.


Squash

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Georgia is open for business!  We are in full production, so let's promote some squash! Warmer temperatures over the weekend gave a new life to the local deals, but temperatures will settle back down toward the end of the week. Weather allowing, we also have North Carolina harvesting good volume.  

 

Sweet Corn

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General market has been declining this week as many of the local deals start to wind down for the season. Georgia will start back with corn in early October. 

 

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Conventional Fruits

Apples . Avocados . Bush Berries . Cantaloupe . Citrus . Grapes . Honeydew . Limes . Mangos . Papaya . Pears . Pineapple . Strawberries . Watermelon

Apples

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Harvest is ongoing out of Washington, and we are getting into more varieties with each passing week.  We are now into new crop Granny Smith and Gold Delicious.  We are just starting with Fujis as well, though demand currently exceeds supply.  Red Delicious are just getting started, but there are still supplies of storage crop available. Overall, the quality is very good on all of the new crop varieties and volumes look to be up from last year.  Harvest will continue into November; but, barring any significant weather events, we would anticipate a large crop of high-quality apples.


Avocados

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Avocado supply is mostly from Mexico now, about 80%. Peru is winding down and should complete shipments by the end of the month. Colombia is in between seasons and will re-start the middle of October. California continues harvesting and is shipping about 10% of the total volume. Quality remains good from Mexico.

 

Bush Berries

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Blueberries – Spread in the market depending on load location/grower/quality.

  • Pacific Northwest – Oregon, Washington, and Britis Columbia fruit are winding down and seeing less availability in the marketplace. We are seeing small and mushy berries. Two-tiered market between Pacific Northwest and import blues. 
  • Peru – Seeing more fruit enter the marketplace but still very limited with transfers scattered throughout California. Overall quality is good. FOB’s remain strong; market should correct as containers begin to arrive on a consistent basis. 
  • Mexico fruit is slowly starting to trickle in. Growers are coming out strong with FOB’s similar to Peruvian. As more fruit enters the marketplace, the market will begin to correct. For the time being, Mexican blues are loading out of California. As volume ramps up, we will see more transfers into California. 

Raspberries – Good supplies this week.

  • California/Baja – California supply is winding down and we expect to see the season go for another 4–6 weeks. Quality challenges could wrap up things sooner, with the warmer night temperatures resulting in softness. 
  • Mexico is crossing more fruit into Texas. Mild temperatures across all growing regions. However, we are seeing intermittent rain which is causing excess moisture creating challenges post-harvest. Mexican fruit is being transferred into California, Watsonville, and Santa Maria. 

Blackberries – Good supplies this week.

  • Mexico – Mexico supply continues to be steady; mild temps but seeing rain in most growing regions which creates challenges of maintaining fruit. Organic varieties are struggling with quality at the field level, with crews doing their best to clean up where they can. Supplies will be available to load out of Texas with some transfers into California.
  • California – Many growers are into new varieties and seeing an increase in quality. The season is expected to continue through the month of October.


Cantaloupe

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Cantaloupe quality remains excellent out of the Central Valley. The region will continue to harvest into mid to late October. As the days get shorter with cooler temperatures, the yield per acre will start to slowly decline. Peak volume for the region has passed but there is still good availability. The next region that will begin to harvest is Yuma, Arizona, in early October so there will be overlap between the two regions. 

 

Citrus

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Oranges

  • California Valencias: Demand remains strong, particularly on smaller fruit (88/113/138 counts), with availability tightening further. Larger sizes (56s/72 counts) are slightly more available but remain limited overall. Re-greening continues to be present due to high temperatures but does not impact eating quality.
  • Import Navels: Supplies from Chile, South Africa, and Uruguay are available, with overall more large fruit (40/48/56 counts) in the market. Small fruit (105/113/138 counts) remains limited due to increasing market demand. Sugar content remains consistent at 11–13 brix. 
  • Import Caras: Volume remains available from Chile and South Africa, with Chilean fruit favoring larger sizing and strong internal quality. Chilean supplies are expected to remain steady through September and into October.

Lemons

  • California: District 2 continues to harvest, but supplies remain tight. Fancy grade and larger sizes (95s and larger) are especially short in supply. Choice and smaller fruit (140 count and smaller) are more available but are experiencing active demand. District 3 started harvesting in a small way, but overall limited availability and strong demand are keeping markets elevated. Availability should improve in October when District 1 harvesting begins.
  • Offshore Imports: Argentina has finished leaving only very limited Chilean product. Markets are active with strong demand and limited availability. Expect offshore imports to be done by early October.
  • Mexico: The crop is producing primarily choice-grade fruit, with lighter volume on fancy-grade fruit. Sizing 75–165 counts are more limited but expected to improve as recent rains in the growing regions have allowed fruit to size up.
  • Florida: Lemons out of Florida are reported to have strong quality this year with bright yellow color and good internal condition, peaking on sizing on 140/165 counts. As this is a short season, available supplies are expected to be limited as the overall lemon market remains tight. Season should run through mid-November, pending demand movement.

Grapefruit

  • California: Marsh Ruby grapefruit is now the primary varietal available out of California with lighter volume and less vibrant internal color. Markets are expected to remain snug.
  • Imports: Grapefruit from South Africa and Peru are available with moderate volume. Larger sizes (32–40 counts) are more prevalent, with limited availability on smaller fruit (45–55 counts). Fruit is reported to have solid internal quality. Steady imports are expected through early October.
     

Mandarins

  • Imports: Strong import volume continues from Peru, Chile, South Africa, and Uruguay, with good availability across multiple varieties focused on Tangos, and Murcotts. Quality is excellent, with good sugar and vibrant appearance. Expect continued strong supply into October, though some slight tapering may occur as Peru winds down.


Grapes

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With rain in the forecast this week, many growers are stopping harvest in order to cover their remaining crop before the storms.  Year-over-year movement is still trailing behind 2024, so inventories continue to build.  With current movement being about 3.7 million cases behind last year, we saw the biggest shipping week of the year as a category out of California at 4.387 million cases last week.  Unfortunately, it was behind the same week last year by over 350k cases, which was the highest shipping week in 2024 out of California at 4.753 million.  We continue to see aggressive price points on fruit that has been harvested; however, we are seeing a rebound in pricing on later more-premium varieties which is allowing for sales at multiple price points.   

 

Honeydew

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Honeydew quality remains strong out of the Central Valley with an even size distribution. The region will continue harvest into mid-October. Yuma honeydew production usually begins a week or two later than the cantaloupes and will start roughly the second to third week of October. 

 

Limes

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Region: Veracruz, Mexico

Weather Update:

The upcoming week’s weather suggests days of light rain. Anticipate high humidity, with temperatures fluctuating between 72°F and 93°F.

Market Intel:

The demand for limes has been steady.

Sizing Profile:

Peak sizes 200/175/230. Size distribution: 110-4%, 150-16%, 175-25%, 200-27%, 230-18%, and 250-10%.

Quality:  

We will begin September with fruit with excellent quality and a good volume of sizes 230/200/175s. The fruit feels well-hydrated and with very good consistency, which leads us to forecast a strong harvest for this week and the following weeks of September, with no supply issues expected.

Looking Ahead:

An increase in volume is forecast for mid-September, and the outlook is for a good harvest, which we continue to expect will be greater than that obtained in August. Light and constant rains will definitely work in our favor, allowing us to harvest fruit with good color, high quality, and strong vibrancy.
 
For October, fruit with good development in both quality and size can already be observed. A harvest similar to that expected in September is forecast, both in volume and quality, and we will continue to monitor its development over the coming weeks.

 
 

Mangos

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We are now week 36 and are in the last days of packing for Mexican mangos. We are at the tail end of the season and expect this week to be the last week. We expect peak sizing in the 4/5/6-count range, and very limited on other sizes. As Mexico comes to a close, we shift our focus to Brazilian mangos; our first arrivals hit the Northeast week 35. We will continue to receive this week as well. We are seeing more medium to small sizes which is nice to see as Mexico’s last inbounds are heavy to large sizes. This should make most sizes available as we transition Centers of Operation.


Papaya

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SUPPLY JUST MEETING DEMAND FOR PAPAYA IN THE U.S.A. MARKET.
Supply conditions are stable with enough supply to service demand. Stable supply is expected to remain for at least the next two weeks for papaya production. Contracts are being serviced with very little extra fruit available to offer. Prices are lower in the U.S. market and should increase as we go through September. Inventories showing LITTLE availability to offer. Majority of sizes are between 6s–12s with LESS surplus fruit. Quality is reported as good with some shorter shell life and some stem issues due to extra humidity at the fields. Crop outlook has conditions as good supply for the next two weeks. Market Intel: There is enough supply to service demand.

 
  

Pears

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We are currently shipping new crop California Bartletts out of the Lodi region. The California crop is an above-average crop this year, so we will have lots of fruit to sell. The crop has a good mix of all sizes but appears to be peaking at 100-count size fruit. California is also shipping new-crop red pears as well as light volumes of Bosc pears.  New-crop Washington Bartletts look to be a very big crop this year. Plan for Bartlett pears to be in good supply and very promotable for the next several months. New-crop Anjou should be ready to ship in light volumes around September 21st. Overall, we are looking at a large crop of high-quality pears this season!!

 

Pineapple

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Supply NOT meeting demand U.S.A. Market.

MEXICO has little to NO volume crossing into the USA. Mexican growers continue to take advantage of the high internal markets and will only ship some surplus to the USA as long as prices are attractive. Production is low and the sizing curve remains heavy on small counts. For Costa Rica, supply is slightly higher this week versus last week on all sizes. The availability of fruit in the market is still low with both 6s and 7s pulling a high price this week. Supply conditions are expected to remain at a lower volume for the remainder of September and into October. Good quality fruit is being exported to the USA and Europe. Market is high as pine demand increases with lower supply. Very little surplus is expected for the next two weeks.   
  
 

Strawberries

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Santa Maria is starting their fall crop season and should have good volume later in the month, dependent on weather.  The Salinas/Watsonville growing areas will continue to be harvested, but the fruit is past its peak production period.  The Oxnard growing area is also starting their harvest with limited numbers.  Warm, humid days and nights and showers predicted for the next week will cause the fruit to have smaller sizing, occasional bruising, and tend to be overripe, and soft.

Weather Outlook

  • Santa Maria, California - The week of 9/15 is forecast on Thursday to be partly sunny, Friday mostly sunny with afternoon thunderstorms in spots, and then partly cloudy for the weekend.  Highs in the 70s and lows in the high 50s to low 60s.  The week of 9/22 is forecast on Monday for morning showers and the partly sunny, Tuesday morning showers and thunderstorms and then partly sunny, Wednesday and Thursday mostly sunny, and then sunny for the balance of the week. Highs in the 70s, and lows in the 50s.  
  • Salinas/Watsonville, California - The week of 9/16 is forecast on Thursday to be cloudy and cooler, and then partly cloudy with some sun for the balance of the week. Highs on Thursday in the 60s, increasing to the 70s for the balance of the week, and lows in the 50s.   The week of 9/22 is forecast on Monday to be mostly cloudy, Tuesday morning showers becoming partly cloudy, and then partly cloudy becoming partly sunny for the balance of the week. Highs in the 70s and lows in the 50s.

 

 

Watermelon

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Supplies and demand are starting to wind down on watermelons.  We are shipping Out East out of Delaware and Indiana.  Out West, we are shipping out of Stockton and Wapato, Washington.  We also have some supplies in Texas.  We will start Mexican melons in October. 

Organic Fruits & Vegetables

Organic Apples . Organic Citrus . Organic Dry Vegetables . Organic Melons . Organic Onions . Organic Pears . Organic Potatoes . Organic Squash . Organic Sweet Potatoes

 

Organic Apples

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We are currently in full swing on the harvest of the new organic Gala crop. We now have good supplies of all sizes and packs of this variety, and we expect to have promotable pricing for the rest of this year. The next organic item to be harvested will be the organic Honeycrisp. The market on organic Honeys was extremely high right now and it will take a couple of weeks for the prices to come down significantly. The crop on organic Honeys looks good as well and we expect to have good supplies starting in the middle of September through the end of the year. Other organic items like the Fuji, Granny, and Pink Lady will not harvest until the middle to end of September or later and supplies on these varieties are currently limited as we are selling off last year’s harvest. Overall, the organic apple crop looks to be a good one this year, so plan on aggressively promoting this category this season.

  

Organic Citrus

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This week is the last week on organic grapefruit as California is finished for the season. Lemons have just begun packing this week with availability to pick up in coming weeks. Quality on lemons is starting out with good internal and external quality bringing good color and juice content. 
   

Organic Dry Vegetables

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With no more dry vegetables coming out of Nogales, we have moved down to San Diego.  Bell peppers, sweet peppers, cucumbers, yellow squash, and zucchini are all available with reasonable pricing.  It is best to pre-book as there are still days of shortages.   
  

Organic Melons

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Organic minis are shipping out of Patterson, California, and we will have supplies into October. 

 

Organic Onions

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Organic onions are available in abundance now.  There is supply up in the Northwest and plenty in California.  From the looks of it, the quality is nice right now.  Most varieties are available now and it looks like white onions will start up at the end of this month.  
At Tobias Farms, we have outstanding quality on both red and yellow onions right now along with shallots.  At this point, we will have supply all the way through December or January.  We can do 2- and 3-pound red onions currently with very few medium yellow onions. Bags will not be available at this point.

 

Organic Pears

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We have limited supplies of organic Bartletts that are shipping out of Washington state this week. The crop on the organic Bartletts is a very large one this year so we will have lots of fruit to push this season. New crop organic Anjou are projected to get going sometime in late September this year out of Washington. The new crop is looking good this year, and we should have some good promotional opportunities push into early next year on this variety.

 

Organic Potatoes

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Now that California potatoes are finished for the season, we have moved onto the Northwest to get fresh-crop potatoes.  We are seeing russets, reds, and yellows, along with fingerlings coming from there.  Quality is good and supply is solid.  We will start to see more potatoes become available out of Colorado within the next week or two.    

 

Organic Squash

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Our California hard squash has finally arrived! Out of Hollister, we are doing butternut, spaghetti, Delicata, and Kabocha.  We will have acorn, Honeynut and Red Kuri.  The quality of the squash is outstanding as the weather was very mild this summer.  
 

 

Organic Sweet Potatoes

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The wait is over for new-crop California sweet potatoes!  Out of the Livingston and Atwater areas, we are seeing growers dig up their first crops.  With the fresh harvest, we are not seeing much of jumbo-size sweet potatoes right now but that will change over the next month.  Pricing is high for the new crop but not much higher than what the old crop finished off with.  Mostly red and orange varieties are coming, but we will see white and Japanese varieties very soon.

Transportation

East Coast United States

• Freight Volume: August saw strong year-over-year growth, with continued momentum expected through September due to seasonal demand.
• Regional Rate Trends: Rates out of Florida and Georgia are softening post-produce season, while inbound rates into Florida are rising due to limited outbound freight. Relief is expected mid-September into high-cost regions like Georgia, Florida, and Texas.
• Seasonal Impacts: Fall produce shipments, including pumpkins from Pennsylvania, are ramping up and contributing to increased volume into fresh distribution centers.
• Market Tightness: Local short-haul and New England markets remain tight due to freeze protection efforts, particularly among beverage shippers.

Central United States

The Midwest continues to find pockets of tightness, late-day and same-day have elevated costs.  The Indiana/Michigan region remains tighter whereas the Illinois/Wisconsin area has capacity readily available, just a matter of price.  South Dakota/Nebraska freight remains tight on available capacity pool and elevated rates.  Arkansas/Missouri remain good with lead time, but same-day freight is tight and at elevated costs.  Dallas rates remain elevated, whereas South Texas rates are competitive and has capacity standing by.  As a whole, anything going to the Southeast is seeing elevated rates and a smaller capacity pool willing to go there, especially into Florida.

Western United States

• California Lanes: Rates are elevated, especially from Northern to Southern California, due to seasonal produce shifts. Arizona-origin produce has declined, leading to fewer outbound loads and increased deadhead miles for carriers, which is pushing rates up into Arizona. This trend may continue until early Q4 when Arizona produce resumes.
• Washington Outlook: Apple harvest is expected to ramp up in 1-3 weeks. This will likely increase outbound rates but improve inbound costs due to better backhaul opportunities.
• Capacity & Tendering: Capacity is available with proper lead time. However, same-day givebacks and late tenders remain the most challenging in terms of cost and coverage.
• Over-the-Road (OTR) California: OTR lanes remain stable with no major disruptions expected through the end of September.

GLOBAL UPDATES 

OCEAN CARRIER CONSOLIDATIONFresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets.  They dictate and determine the marketability and viability of export markets for many fresh produce exporters.  Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.  Reefer equipment shortages are forecasted to continue throughout 2025, affecting numerous South American ports.  Shippers are being forced to consider alternative ports to secure space and limit possible delays.  Any rate premiums could be a direct correlation to reefer container availability.  These are just a few of the current factors that add to the difficulty of predicting long-term rates.    

TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases. 
 
DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination.  Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue in 2025. 
 
USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China. To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers. 

 

For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/

Floral

No changes.  Supply is adequate on both product and air freight.  Volumes are starting to pick up after the summer.